Why choose plant-based?

For the animals
For the planet
For our health

For the animals

For the planet

For our health

Recipes

Close-up of beautifully decorated rose cardamom cupcakes. The cupcakes have a light, fluffy texture and are topped with creamy frosting, adorned with dried rose petals and a subtle dusting of cardamom powder, presented on an elegant plate
White bowl on a granite countertop filled with yellow yogurt-based kadhi curry and basmati rice with peas, garnished with fresh cilantro leaves.
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Recent news

Veganuary logo with bold white text on a dark gray background and a pink brushstroke heart graphic next to the text.
Various protein-rich plant-based foods on a white table.
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Videos

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Getting started

Join the 21-day Plant-based Challenge
Take the plant-based pledge

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