More cafes increasing plant-based milk options

More cafes increasing plant-based milk options

As the demand for plant-based foods is increasing, more cafes are responding by shifting menus.

Why are cafes shifting toward plant-based options?

A global collective of 11,000 scientists recently declared a climate emergency and pointed to six critical steps to addressing the situation. Included in the six recommendations was the assertion that “eating mostly plant-based foods while reducing the global consumption of animal products, especially ruminant livestock, can improve human health and significantly lower greenhouse gas emissions.”

Institutions that offer food service can help make it easier for consumers to access plant-based options by prioritizing those items on daily menus. One useful and effective strategy includes making the default menu option plant-based, effectively making the climate-friendly, healthy and humane option the easiest choice for consumers, while still allowing the consumer the ability to modify the default option if they so choose.

Chain cafes are shifting their menus

By 2030, Starbucks is aiming for a 50 percent reduction in its carbon emissions, water withdrawal and waste sent to landfills. “Alternative milks will be a big part of the solution,” said Starbucks CEO, Kevin Johnson. “The consumer-demand curve is already shifting.”

Johnson says the company will encourage consumers to choose plant-based milk made from coconuts, almond, soy or oats, which all have a smaller environmental footprint than dairy products. In North America, 15 to 20 percent of Starbucks customers already opt for plant-based milk options.

However, the company has not yet moved to remove the additional $0.80 charge from its plant-based milk options in North America. This is a necessary next step to truly encourage a more sustainable, environmentally-friendly and animal-friendly shift.

The company’s announcement comes after an environmental assessment determined that dairy products are the largest source of carbon dioxide emissions across its operations and supply chain.

The move to prioritize plant-based milk is part of Starbucks’ updated sustainability plan, which includes a pledge to “expanding plant-based options, migrating toward a more environmentally friendly menu.” The company is currently exploring new plant-based beverages and breakfast menu items.

The coffee giant’s expanded sustainability plan and focus on plant-based foods reflects the growing need to address our food system’s contribution to climate change, the global biodiversity crisis and the high demand for meat that drives factory farming.

Tim Hortons is also recognizing the importance of offering more plant-based milk options.

As a response, Tim Hortons introduced almond milk at locations across Canada in 2020, oat milk in 2021 and soy milk at select locations. According to Tim Hortons, research shows that customers who request plant-based milks prefer almond over any other types.  

Independent cafes are leading the way

A hand holds a pink beverage in a glass mug from the top floor overlooking Kind Cafe, Vancouver.

Many smaller cafes are joining or leading this plant-based movement. One in particular is Kind Café, located on Main Street in Vancouver. This locally owned, 100% plant-based and zero-waste cafe offers a number of plant-based milk options, including a variety of nut milks.

This is an excellent example of a cafe that offers plant-based milk as their default option.

Looking to find more plant-based cafes? Visit PlantUniversity’s Animal-free shopping & eating guide!

Interested in learning more tips for expanding plant-based menu options at your school, workplace, business or in your community? Get in touch with us!

Cambridge University cuts emissions with less meat & more plant-based foods

Cambridge University cuts emissions with less meat & more plant-based foods

Back in 2016, Cambridge University made the decision to remove beef and lamb from its campus menus and offer more plant-based dishes in an effort to reduce its food-related emissions.

Cambridge pointed to the fact that producing beef and lamb emits 250 times more greenhouse gases per gram of protein than legumes (lentils, chickpeas, beans) and that one meal with beef or lamb has the same footprint as eight months of chickpea-based meals. They also highlighted that plant-based foods require less water and land than animal-based foods.

The school has since reported that the decision, which was part of its Sustainable Food Policy, has been effective in reducing emissions per kilogram of food purchased by 33 per cent and land use per kilogram of food purchased by 28 per cent. The move cut the school’s overall emissions by 10.5 per cent, while simultaneously increasing sales and profit.

“It is hard to imagine any other interventions that could yield such dramatic benefits in so short a span of time,” said Andrew Balmford, professor of Conservation Science at the University of Cambridge.

In addition to swapping out red meat options for more plant-based dishes, the school focused on making plant-based dishes appealing and accessible. Cambridge’s catering team took part in plant-based cooking classes and visited restaurants with plant-based menus for inspiration. Managers received training on marketing for sustainability rather than for profit.

Meanwhile, dishes added to the menu were strategically placed in the cafeteria to highlight them and encourage customers to choose them over meat-based options.

When it came to the labelling of dishes, staff focused on the ingredients rather than identifying dishes as specifically “veg” or “vegan”. They hoped this would create universal appeal and that customers would focus on the deliciousness of the dish.

Some of the most popular plant-based dishes include Swedish style vegballs with mash and creamy mustard sauce, smoky Moroccan chickpea stew with saffron infused couscous, and a sweet potato burger.

The success of this decision by Cambridge University serves as an inspiring example for other post-secondary schools and institutions that offer food service. It also comes at a crucial time; a growing body of research concludes that a significant reduction in global meat consumption is essential for addressing climate change, the global biodiversity crisis and the high demand for meat that drives the cruel factory farming system.

Interested in introducing or expanding plant-based menu options at your school, workplace, business or in your community? Get in touch!