Join a growing number of cafés making plant-based options accessible to everyone.
Our Surcharge-Free Café Certification helps cafés like yours make a small change with a big impact: removing the extra charge for plant-based milk. Not only does this make a positive difference for customers, but it can also help build loyalty and enhance your café’s reputation.
Keep the profits flowing.
Based on a study conducted with 813 participants in BC, we found that businesses that remove a surcharge experience several benefits:
More Visits, More Visibility
24% of British Columbians would be more likely to visit a café regularly if it stopped charging extra for plant-based milks.
No Surcharge, No Sales Loss
With 1 in 4 British Columbians saying they’d choose plant-based milk more often if there was no surcharge, you’re simply meeting customer demand. This rises to 34% among those aged 18-34.
Be a Welcoming Café
62% of BC customers see surcharge-free options as an inclusive choice, feeling it adds to a welcoming environment. This rises to 73% among those aged 18-34, and 68% among Metro-Vancouverites.
Metro Vancouver is the ideal market for surcharge-free options.
High Interest Among Locals
27% of Vancouverites choose plant-based milk more often or always, and 68% believe removing the surcharge makes cafés more inclusive.
Café-Goers Ready to Switch
More than 1 in 3 British Columbians aged 18-34 would make surcharge-free cafés their go-to spot, underscoring the strong customer loyalty potential.
Appealing to Young Customers
32% of British Columbians aged 18-34—a key café demographic—prefer plant-based milk regularly.
Long-Term Loyalty
27% of Metro Vancouverites say they’d visit more regularly if cafés dropped the surcharge. That’s a significant potential for recurring business.
It's time to remove the surcharge.
Apply now & get exclusive perks!
$100 Giveaway Entry
An entry to win $100 for your supply of plant-based milk!
Free Certification Decal
Display in your window to let customers know that your café supports inclusive, surcharge-free options.
PlantU
Website Listing
Gain visibility with a listing on our website as an official Dairy Free For No Fee Café.
Get certified as surcharge-free today.
Got questions?
Use the form above to email us or reach out directly to: programs@vancouverhumanesociety.bc.ca.